... Melissa Bishop

"Communication Strategies for Reaching Bilingual Hispanic-Americans"

This presentation will focus on the differing options media may choose to identify with and reach out to the growing bilingual Hispanic-American population in the United States. Topics to be discussed include the validation and recognition of the dual identities shared by Hispanic-Americans as well as the dynamic challenges faced by advertisers to communicate effectively with this group. In particular, this study will examine these issues in terms of younger bilingual Mexican-Americans between the ages of 18-29. Further, it seeks to offer practical guidance for those wishing to improve their communication strategies among individuals who identify with this demographic.

Melissa Bishop is currently a PhD student in Marketing at the University of Texas at Arlington. Her primary interests include international and cross-cultural issues that are of concern to advertisers. She has received an MBA in Management from the University of Texas at Arlington and a B.A. in Spanish from the University of Virginia. She currently co-owns and operates an investor relations firm in the Dallas, Texas, area.

Her talk will talk will take place in room 1101 University Center Building D on April 6, 2006, at 6 p.m. The room accommodates up to 200 people. PLEASE MARK YOUR CALENDAR.

Presented by the College of Communication Hispanic Marketing Center